The journey is the point
Adventure Guide for Entrepreneurs
April '06
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Those who know me well, know that I am a passionate person with a rather intense and energetic personality. Two of my greatest passions are hiking and entrepreneurship - thus the title of my newsletter.

My goal is to, every month, share with you my passion and energy, to keep you informed, as well as to inspire and challenge you in your business ventures.So grab your morning cup of coffee, sit back and enjoy the next few minutes we will spend together.

The Journey is the Point
 
by Cristina Favreau

Towering at 6288 ft., Mt. Washington is the highest peak east of the Mississippi River. Each year, thousands of people get to the top by a variety of means, including hiking and driving. Enjoying the spectacular view without spending hours hiking up may seem like a time saver to some, but me? You couldn’t pay me enough to skip the hike, because I believe the journey, not the destination, is the point.

A recent coaching session with a client brought that story to mind when she expressed frustration after observing that one of her competitors’ business was well established after only a few months. As small- business entrepreneurs, some of us may look enviously at those who seem to go up the ladder of success with greater speed and wonder why we can’t do the same.

In my client’s case, it became clear after a little prodding that her competitor benefited from a 'sugar daddy', providing her with all the cash flow needed for her new business: She had taken the car ride up the mountain, while my client was still climbing up, frustrated and feeling defeated.

There’s something to be said about getting your hands dirty and doing the grunt work yourself. I know my business inside and out – my clients, my market, my product, my competition, my suppliers, my industry – all of which comes only by actually doing it the long way.

Credibility in business comes partly from experience in successfully overcoming obstacles. Nobody wants to do business with someone who has always had it easy and never encountered a problem; such a person likely never would have had an occasion to use creativity in problem-solving or to develop strong customer service skills. Either way, this is not someone customers want to do business with in the long run.

Looking at the mountain ahead, the insecure part of us may whisper: “Can I really do this? Will my own legs really get me all the way up there?” The answer is yes, if you have the passion to take the necessary steps along the way, even if at times your back is killing you and you may not see the trail clearly.

Any hiker will attest to the importance of regular stops for rest and reorientation. So take a break, look back at how far you’ve come and take pride in the work you’ve done to get there.


10 Keys to Copy That Sells!
 
by Alexandria K. Brown, "The E-zine Queen"

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you've come to the right place.


Quote of the month
 

A lot of our 'busy-ness' is a way for us to avoid thinking about what is most important. There's a difference between being busy and being productive. ~ Kristen Lippincott


Testimonial...
 

“As a new business owner, I feel as though every day brings a new challenge, a new hurdle to overcome. However, with Cristina's support, resourcefulness and guidance, I not only have what I need to work through these challenges, I excel BECAUSE of them. Cristina's collaboration has helped me to achieve things in a few weeks that I thought would take several years. Thank you, Cristina!”

- Sarah M. Schultz, New Heights Life Coaching

 


What issues would you like me to address in future newsletters? Do you have a burning question that you'd like me to answer? Do you have a solution to share? Please contact me; I'll do my best to answer your question or post your solution. Until next month.

Enjoy your journey,

Cristina in Rhode Island
Cristina Favreau
Your Small Business Support Partner

Email:
Phone: 514.472.0009