Attention: Virtual Assistants, Coaches, Business
Owners, Entrepreneurs
and other Service-based Solo Professionals
Put some “wow” into your business
introductions!
It's time to ratchet-up your intro and start seeing
results in your business ... TODAY!
As entrepreneurs, we face juggling the many "must do" facets of running a small business. We pour so much of ourselves into the development of our business plans, revisiting and revising them so much so that we could probably recite them in our sleep. Then why is it so difficult to answer the simple question "so, what do you do?"
On average, you have only 7 seconds to make
a first impression, so why not leave your listener with a
message they won't soon forget?
You’ve probably heard it referred to as an “elevator speech”,
“30-second commercial” or an “elevator pitch”,
but whatever you call it, your 30-second introduction is a powerful
marketing tool when you can hold your listener’s attention and
leave them with a memorable message. A well-crafted statement increases
your chances of attracting more clients to your business. Creating a
compelling introduction is the one thing you can do right now
to boost your bottom line, without spending a lot of money.
What makes one intro more effective than another?
How do you grab and keep a listener’s attention?
Hi, my name is Cristina Favreau and this ebook is dedicated to anyone
who has ever found themselves struggling for the right words to convey
a memorable 30-second networking introduction.
My genuine passion is helping people excel at developing
unique business introductions that stick in a contact's mind. After
all, aren't all of our marketing efforts geared toward being remembered
the next time a prospective client needs the service we provide?
Beyond Muzak, Designing a Compelling 30-Second Intro is the
result of the many teleseminars, presentations, workshops, interviews,
surveys, and discussions I have conducted on the subject of designing
a compelling 30-second intro. What started as a free thank you gift
to my many newsletter subscribers has evolved into this easy-to-follow
guide book as I poured all my experience and research into it.
Regardless of the nature of your business, the principles remain the
same. Experts agree that your potential customers must be exposed to
your message several times before they take action. If the message you
are delivering is inconsistent, your listeners may be hearing your message
for the first time, again and again.
If you are like everyone else right now, watching carefully
where you place your marketing dollars, your 30-second introduction
is an easy and no-cost means of attracting prospects to your business.
Hi Cristina,
I just finished reading your e-book and wanted to tell you how great it is. I’ve been stumbling every time someone asks me what I do. I knew I had to create an “elevator speech” but had no idea how to go about doing so. After reading your book I have prepared my speech (which I think is pretty ‘compelling’) and am ready for the next opportunity to let someone know what I do. Thank you so much.
Best regards,
— Kelly Sims
Virtually There VA Services – Simplifying the lives of busy entrepreneurs.
www.virtuallythereva.com |
We've all been there. Whether it's a networking event at your local
chamber of commerce or the brief interaction with a stranger at the
gym, the same question comes up time and time again, “what do
you do?” How you answer will determine what happens next with
that potential client.
If you're caught unprepared, and are unable to communicate a memorable,
you may have just lost out on a potential business opportunity. Hint:
If you are met with a yawn, a blank stare, or an uncomfortable “that’s
nice” after your introduction, you have room for improvement.
What makes one intro more effective than another? What can you do to
grab and keep your listener’s attention? How do you get the coveted
“wow” reaction from your audience? As a small business coach,
these were the questions I kept hearing from clients that compelled
me to develop a step-by-step guide any business owner can use.
Cristina Favreau is a world-class business coach because she not only shows and tells you how to do it, she involves you.
Before my coaching session with Cristina, I had a mediocre elevator speech at best. With the use of her guide book, she helped me to identify my target audience and how to highlight the benefits they would receive by using my services. After my session, I had a dynamic and enticing introduction which would captivate my audience's attention and influence them to remember me. Designing a Compelling 30 Second Intro belongs in your library because you’ll instantly have access to Cristina's most sought-after advice.
If you want to create a winning 30 second introduction, your only choice is Cristina's guide book and coaching sessions!
— Leslie Keffler
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Here's what you will learn Beyond Muzak, Designing a
Compelling
30-Second Intro:
 Learn
what someone is really asking when they ask “What do you do?”
Learn
the 12 mistakes you never want to make in your intro
Discover
where to use your 30-second intro (a few of these ideas may surprise
you)
Understand
the four elements all your marketing messages must have, but especially
your 30-second intro
Learn
the trigger words to use when you are talking about the benefits of
your services
Discover the four key steps to designing your compelling intro
Learn an easy test to measure the “wow” factor of your message
With my easy 4-step approach in Beyond Muzak, Designing a Compelling
30-Second Intro, anyone can easily craft a dynamic, compelling
introduction. Four easy steps, it really is that simple! You've
put so much into your business, don’t keep it a secret!
Don’t just take my word for it. As a bonus I’ve included
interviews with recognized industry leaders C.J. Hayden, Michelle
Donovan, Felicia Slattery, Suzannah Baum and Hazel Walker (with more interviews coming!).
 BONUS #1:
Interview with Get Clients Now!
Author C.J. Hayden
C.J.’s down-to-earth, no-nonsense approach to marketing has helped
thousands of independent business professionals double and even triple
their income using her 28-day program! In this exclusive interview you’ll
learn:
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BONUS #2:
Interview with the "Referability Expert" Michelle Donavon
Co-author of The 29% Solution 52 Week Networking
Success Strategy, Michelle Donovan shares her secrets to creating
a powerful introduction:
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BONUS #3:
Interview with Communications Consultant
Felicia Slattery
Communication consultant, speaker and coach Felicia
Slattery shows how to engage your audience with her verbal and non-verbal
communication tips and tricks:
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BONUS #4:
Interview with Speaking and Presentation Expert
Suzannah Baum
Public speaking and presentation expert Suzannah Baum walks us through using public speaking to improve our 30-second intros:
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Lifetime No Hassle Money-Back, Guarantee
If you are not completely satisfied that this ebook has helped bring
a “wow” to your intro, simply contact me for a full refund.
No questions, no hassle! I am just that confident that by using the
4 easy steps in my book you can successfully design your own unique
and memorable intro that will start getting you the results your business
deserves!
Dear Cristina,
As an owner of a new virtual assistant practice, my introduction was an area that really needed help. I knew the importance of a great first impression but I didn't know how to create the introduction that I wanted that would really grab my listeners attention.
Your guidebook showed me mistakes to avoid, helped me get focused on what was important to my listener, and took me step-by-step through the whole design process. I can now confidently promote my business and still have my audience's attention when I am done.
Thanks Cristina, for creating a valuable resource for business owners.
— Teresa Power
Claritypoint Virtual Assistance
www.claritypointva.com
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Now, are you ready to kick-up your intro and start seeing
results in your business?
With two options to choose from, you can be quickly on your way to making a compelling first impression.
Option #1: For the self-learner, let the steps in my guidebook lead you through designing your own compelling introduction.
For a limited time, you can buy Beyond Muzak, Designing a Compelling
30-Second Intro at the introductory price of $47 only
$27. A small investment that could bring big changes
in the impression you make with your business connections. You
can be just moments away to crafting your own memorable introduction.
Click
here to get the guidebook now for the introductory price of $27
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Option #2: Don't feel like you can do this alone.
With this option you'll receive my complete guidebook PLUS a 30 minute
one-on-one brainstorming session.
Choose this option if this sounds like you:
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In addition to the downloadable mp3 recordings, I’ll also include the transcriptions of both interviews as an added bonus with both options.
I can’t wait to get started with you. Writing a compelling introduction isn’t difficult once you know what’s really important to your listener. Allow me be your personal guide through this process, and I will show you everything you need to know to craft a memorable message for your business!
To your success,
Cristina Favreau
PS. Remember if you are not totally satisfied, return
your ebook at any time for a full money-back refund!
Copyright (c) 2009 Cristina Favreau. All rights reserved.
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